Safe customer loyalty programs is closely tied to the value you provide to your customer. To customers to retain and grow your relationship and business with them Customer loyalty marketing is strategically marketing. When someone first becomes a customer, you probably know very little about them. Look at demographic data like age, gender, location, household makeup. Your focus should be to learn more and more about them over time. Find out their interests and how that relates to your brand. As part of any loyalty marketing program often time’s incentives are included such as points, miles, or special discounts. Once you know what they like, you’re able to offer more relevant communications, think of customer loyalty marketing as a courtship Look at past purchases, behavior on your website, etc.. Increase their engagement with your brand and build a stronger relationship with them. They’ll become loyal customers and ultimately advocates of your brand. 
The big things to consider are the timing and message. Welcome them, thank them for their business and show you appreciate them. Ask some questions in your communications to learn more about them. Call them “golden questions” it gives you more insight into your customer and there’s gold in that. Determine the products and services that are more relevant to them. Let your customer know about events, new products that compliment items they’ve previously purchased. Allow them to manage their communication preferences. Just allowing them to adjust their communications preferences or frequency if they feel a bit overwhelmed.
